The University of the Philippines – Asian Institute of Tourism (AIT) is the premier institution of tourism education in the Philippines, the first school in Southeast Asia to offer a four-year degree program leading to a Bachelor of Science in Tourism. In January 2018, AIT opened its graduate studies program through the Graduate Diploma on Tourism Development and Management which leads to a Master of Science Degree in Tourism Development and Management.
The COVID-19 pandemic did not stop AIT students from fulfilling their destiny. Despite the difficulties in remote teaching and learning, these students proved that an Iskolar ng Bayan triumphs with honor and excellence.
AIT is the only institution in the Philippines that focuses on equipping its students with the knowledge and skills needed to navigate the complex processes of development and management of a globally competitive tourism industry.
AIT’s mission is to upgrade the travel and tourism profession by providing high quality education and training to students who will be the industry’s future leaders, managers, entrepreneurs, and technical experts.
In line with the vision and mission of AIT, the B.S. in Tourism program aims to produce graduates who shall take charge of responsible stewardship of the tourism industry in the country and the Southeast Asian region. Taking into consideration standards set by Commission on Higher Education (CHED), the Philippine Qualification Framework (PQF), and other external factors discussed above, as well as the vision-mission of AIT and the university itself, a graduate of B.S. in Tourism should be able to:
- Demonstrate knowledge of the tourism industry principles and practices.
- Apply management principles and skills in the development and operations of tourism organizations.
- Formulate tourism development goals and strategies
- Work in a multi-cultural environment in a professional and ethical manner