Welcome to UP AIT!


The University of the Philippines – Asian Institute of Tourism (UP AIT) is the premier institution of tourism education in the Philippines. It is the first school in Southeast Asia to offer a four-year degree program leading to a Bachelor of Science in Tourism. The Graduate Program of AIT offers a Graduate Diploma in Tourism Development and Management which leads to a Master of Science Degree.

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Grad Prog button for homeBe equipped with the knowledge and skills needed to navigate the complex processes of development and management of a globally competitive tourism industry

2018 Philippine Research Conference on Tourism and Hospitality

Now on its second year, the 2018 Philippine Research Conference on Tourism and Hospitality (PRCTH) goes up north to Baguio City. This year’s theme looks into facing the challenges of overtourism.¬† Not only is the theme relevant and timely, PRCTH also brings together different experts from¬† the tourism industry and hospitality sector featuring keynote speeches by Prof. Brent Ritchie from the University of Queensland, Australia and Prof. Kumi Kato from Wakayama University, Japan. Secure your slots and register now. Click on the picture below to know more about PRCTH.40139147_1710628902379972_1912905827216261120_n